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At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…
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Benchmark on Ecommerce capabilities
WFA member benchmark. For additional details, please log in.
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Agency managementOrganisation & structure
Mergers & Acquisitions 2017
This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…
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Diversity & InclusionBrand purposeBrand reputation
WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
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ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen
Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.
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Digital policyDigital transformationData collection & privacy
Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
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Brand reputation
What great brand stories can do for business
In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical…
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Brand reputation
Web Summit 2017 round-up
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Marketing technologyBrand reputationMarketing technologyMarketing technology
Web Summit 2017 in 10 tweets
Some soundbites for marketers from this year’s Web Summit in Lisbon
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Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Benchmark on Ad pre-testing
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.