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Charter on responsible advertising launched in Belgium
In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement…
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Singaporean association names new president
Edwin Teoh is the new president of SAA
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CreativityMarketing capabilities
Fashion brand Diesel wins Golden Drum 2018
The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden…
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Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Organisation & structure
WFA recruits Caroline Pathy to support flagship CMO network
WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure
Agency Fee Decision Tree, an easier way to choose the right fee model
The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…
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Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurement
Why an Eco-Friendly Production Makes a World of Sense
The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…
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Agency managementAgency remuneration & contractsMarketing procurement
Remuneración de agencias Latam
El presente estudio tiene como objetivo entregar una mirada actual a la forma en la que los anunciantes remuneran a sus agencias en…
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Agency review & pitchingCreativityMarketing procurement
Recommended creative agencies in APAC
WFA member benchmark. For additional details, please log in.