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Global Agency Remuneration 2018
This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…
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Marketing capabilitiesOrganisation & structure
What does 2019 hold for marketers?
Advertiser associations around the world share their thoughts.
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Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight
Danish advertisers create guide to brand safety
Three out four advertisers say there is insufficient transparency in media buying.
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Marketing capabilitiesMarketing effectiveness
Students compete in marketing effectiveness awards in Spain
AEA launches university programme
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Marketing capabilitiesMarketing procurementOrganisation & structure
Sourcing Forum Meeting Overview NY December 2018
The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Benchmark on Engaging with local freelancers in Europe
WFA benchmark with insights on how to engage with relevant freelancer talent locally.
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Marketing procurement
Webinar: Content Production Strategy Framework
The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making…
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ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
WFA study ranks countries by programmatic maturity
Advertisers need to tailor approach according to market development
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness
Survey on Performance Marketing
The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
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Organisation & structure
The 6 global marketers of 2018 in 12 tweets
Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.