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Brand safetyChannelsBrand safetyAgency rosters
COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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Brand safetyBrand safety
Nearly a third of advertisers pull back or consider pulling back from platforms
A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
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Digital policyMarketing law
DSA task force Meeting Overview (June 2020)
The WFA DSA task force met on 10 and 23 June 2020 to discuss the Digital Services Act.
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It’s time for action
WFA CEO, Stephan Loerke, explains why our industry must address diversity and inclusion in the content it produces as well as…
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Digital policyData collection & privacy
Data Ethics Board meeting overview (June 2020)
Overview of the Data Ethics Board meeting held on 23 June 2020.
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Digital policyData collection & privacy
Why marketers must embrace ethical data use
To coincide with the launch of the world’s first guide on data ethics for brands, Data Ethics – The Rise of Morality in…
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Brand safetyBrand safety
Advertisers demand transparency and clarity around platforms’ content policies
Statement by WFA CEO, Stephan Loerke
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Marketing to childrenMarketing law
Joint WFA-TIE position: product placement under the revised AVMSD
A joint position paper with Toy Industries of Europe offering recommendations for the transposition of the revised Audiovisual Media…
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U.S. ad industry calls for immediate action on diversity and inclusion
ANA and AIMM letter to board and chief executives highlight limited progress in the industry to address racism
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Digital policyFood marketingMarketing to childrenMarketing law
RAC Programme Meeting Overview (May 2020)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 27 May 2020.
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UN Women and WFA call on the industry to fight racism and inequality
Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…
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Unstereotype Alliance launches in Japan
Founding members are Japan Advertisers Association (JAA) and Nikkei