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Digital policyMarketing law
WFA Submission – 2nd report on the application of the GDPR
WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…
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Digital policy
Unpacking the Digital Services Act: A Q&A session with Google
A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…
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Marketing law
The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…
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Marketing law
Green Claims Directive – At-a-glance briefing
In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…
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Marketing to children
RAC Programme Meeting Overview (November 2023)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29…
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Digital policy
DGX meeting overview (November 2023)
Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
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Digital policy
WFA position paper on DMA implementation
WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
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Digital policy
PAG Meeting Overview (November 2023)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
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Digital policyAIData collection & privacy
Data Ethics Workshop: Generative AI
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
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Joint industry statement against banning green claims on products containing certain substances
WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…
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Digital policy
Unpacking the Digital Services Act: A Q&A session with TikTok
A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policy
Meta’s behavioural advertising practices in Europe
A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
Last update:…