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Brand safetyBrand safety
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Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…
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“We all benefit when organisations treat everyone equally”
WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…
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“I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"
CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions…
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Reimagining marketing in Cannes
Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for…
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Diversity & Inclusion
This Pride month, brands have an important choice to make
What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
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Marketing to children
RAC Programme Meeting Overview (May 2023)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…
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Digital policy
Meta Q&A on privacy and advertising
A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.
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Digital policy
Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.
WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach…
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Diversity & Inclusion
UK ad industry unveils results of All In Census 2023
The industry-wide survey had nearly 19,000 participants from the UK’s advertising workforce
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing law
WFA Survey: Responsible Marketing Frameworks
Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
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Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Global Marketer Week '23 | Raja Rajamannar & Brian O'Kelley: Towards a sustainable future
Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…