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Marketing operationsOrganisation & structure
CMO Forum meeting overview (November 2021)
Overview of the CMO Forum held remotely on November 16, 2021.
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Food marketingSelf-regulationMarketing to children
Webinar: IFBA’s Enhanced Responsible Marketing Policy
In August 2021, eleven of the largest global food and drinks brands agreed to further restrict advertising to children…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 11: On sustainability with Reckitt's Sonia Thimmiah
WFA podcast host, David Wheldon, speaks with Sonia Thimmiah, Head of Sustainable Brands & Customer Partnerships at Reckitt.
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EY, Mars and Nomad Foods join WFA’s Planet Pledge
National advertiser associations in Belgium and New Zealand add to the number of countries promoting the scheme to local brands
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 10: On digital platforms and the cookieless world with “The Ad Contrarian” Bob Hoffman
WFA podcast host, David Wheldon, speaks with “The Ad Contrarian”, Bob Hoffman.
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Digital policy
It's time to regulate the digital ad market
The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver
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Diversity & Inclusion
Case study| Cadbury Celebrations: #MyFirstRakhi
Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.
This…
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Diversity & Inclusion
Insight & Strategy | Chanel 4: Super. Human.
How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…
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Digital policyData collection & privacy
WFA response to MEP’s call for ban on targeted advertising
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Diversity & Inclusion
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Most common forms of discrimination globally were reported on the basis of age and family…
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Digital policyMarketing law
DSA/DMA Task Force Meeting Overview (October 2021)
The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a…
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Digital policyData collection & privacy
Webinar | Economist Impact presents The World Ahead: 2022
The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…