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Brand safetyBrand safety
GARM x National Associations partnership meeting
Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021
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Digital policyMarketing lawData collection & privacy
PAG Meeting Overview (November 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
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Planet Pledge Spotlight: COP26
In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…
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Brand safetyBrand safety
GARM Aggregated Measurement Report - November 2021
The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability for APAC markets
APAC countries surveyed broadly follow global trends with age and family status reported as…
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Digital policyMarketing law
DSA/DMA Task Force Meeting Overview (November 2021)
The WFA DSA Task Force met on 18 November 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to discuss…
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Food marketingSelf-regulationMarketing to childrenMarketing law
LATAM mapping: Regulatory efforts to restrict food marketing in Latin America
This mapping provides an overview of the latest regulatory developments and industry commitments in Latin America.
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Digital policyMarketing lawData collection & privacy
Data Safety in 2021: Benchmark & Analysis
Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and…
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Food marketingMarketing to childrenMarketing law
RAC Programme Meeting Overview (November 2021)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 15…
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Digital policyMarketing law
WFA Guide to EU Cookie Guidance
An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.
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A marketer in Glasgow
WFA CEO Stephan Loerke reflects on his time at COP26 and identifies the five key areas that brands will have to address in combating…
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Agency rosters
Spotlight: Implementing effective supplier diversity programs
Verizon and Flock Associates provide practical guidance and a free toolkit to help brands improve supplier diversity and…