Posts about Content & Innovation

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1. 
   Benchmarks & surveys

   25 January 2018
   ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

   Survey on the Future of Programmatic Media

   WFA, DataXu

   WFA member survey. For additional details, please log in.

   Read more about "Survey on the Future of Programmatic Media"
2. 
   Benchmarks & surveys

   24 October 2017
   ChannelsAgency review & pitchingIntegrated marketing

   Benchmark on Customer experience transformation

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Customer experience transformation"
3. 
   Benchmarks & surveys

   16 October 2017
   Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

   Benchmark on Ad pre-testing

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Ad pre-testing"
4. 
   Benchmarks & surveysReports & whitepapers

   12 October 2017
   Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA, Ebiquity

   WFA member benchmark. For additional details, please log in.

   Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
5. 
   Reports & whitepapers

   8 September 2017
   Value of advertisingData & analyticsData-driven marketing

   Europe research: The economic impact of data-driven advertising (2017)

   EDAA, IAB

   This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

   Read more about "Europe research: The economic impact of data-driven advertising (2017)"
6. 
   Benchmarks & surveys

   4 July 2017
   Integrated marketingOrganisation & structureData & analytics

   Survey Results: Marketing Capability Programmes

   WFA, Circus Street

   WFA member survey. For additional details, please log in.

   Read more about "Survey Results: Marketing Capability Programmes"
7. 
   Benchmarks & surveys

   30 June 2017
   Agency review & pitchingMarketing procurement

   Survey results on sourcing experiential and marketing materials

   WFA, InnerWorkings

   WFA member survey. For additional details, please log in.

   Read more about "Survey results on sourcing experiential and marketing materials"
8. 
   Benchmarks & surveys

   26 June 2017
   Agency managementAgency review & pitchingData & analyticsData-driven marketing

   Benchmark on recommended Digital Analytics Agencies

   WFA

   WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on recommended Digital Analytics Agencies"
9. 
   Benchmarks & surveys

   14 June 2017
   Media measurementAgency managementAgency review & pitchingMarketing procurementData & analyticsData-driven marketing

   Benchmark on Suppliers of research-based copy-testing of digital ads

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Suppliers of research-based copy-testing of digital ads"
10. 
    Benchmarks & surveys

    7 June 2017
    Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure

    Survey on Social Media & Social Content Management 2017

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
11. 
    Benchmarks & surveys

    24 May 2017
    Agency managementAgency review & pitchingInfluencersInfluencersIntegrated marketingMarketing procurement

    Benchmark on recommended influencer agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended influencer agencies"
12. 
    Benchmarks & surveys

    24 May 2017
    Agency evaluation & performanceAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Integrated Production

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Integrated Production"