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Integrated marketingMarketing operations
Benchmark on launch strategies
WFA member bechmark. For additional details, please log in.
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Integrated marketing
Benchmark on shifting consumer behavior in Germany
WFA member bechmark. For additional details, please log in.
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ProgrammaticData-driven marketing
Nine out of ten marketers in APAC buy media programmatically
Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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Creativity
Effie Awards launches in Pakistan
PAS Awards marketing effectiveness award rebranded as Effie Awards Pakistan
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Digital policyData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
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CreativityMarketing effectiveness
5 of the Most Contagious ideas of 2018
From embracing risk to admitting your imperfections and taking a stand
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness
Survey on Performance Marketing
The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
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CreativityMarketing capabilities
Creativity is more important than data, say four out of 10 Norwegian advertisers
Big Advertiser Report findings released at ANFO’s annual conference
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Creativity
Mobility campaign wins top award in Spain
Toyota campaign “Driving how you think” wins the Spanish Association of Advertisers (AEA) Effectiveness Grand…
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Creativity
Campaign about ‘indoor generation’ awarded in Denmark
Danish roof and skylights manufacturing company wins True Award Grand Prix
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…