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Organisation & structure
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This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
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Gaming
Video gaming: Why it matters to non-endemic brand owners
We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…
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Agency rostersIntegrated marketing
Webinar: Designing for integration
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…
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Creativity
Webinar: Contagious presents Cannes Deconstructed 2019
Cannes Deconstructed helps you understand the biggest marketing shifts that are shaping the world of advertising today.
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Creativity
Better marketing takes centre stage in Finland
MRKTNG Day 2019 conference puts focus on how marketing can be a force for good
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GamingMarketing effectiveness
Video gaming goes mainstream in APAC
Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…
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ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
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CreativityBrand reputation
Seven take-outs from Cannes 2019
So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
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WFA launches the Voice Coalition at Cannes Lions
Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce
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Voice Commerce Research
New WFA and Fast-Up Partners research indicates voice’s commercial potential as well as consumer trust in Alexa purchase…
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement
Global Content Production Ecosystem 2018
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