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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Digital policyData & analyticsData-driven marketing
DGX benchmark on Facebook’s classification of 1st vs 3rd party
WFA member benchmark. For additional details, please log in.
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Digital policyMarketing to childrenData collection & privacyData-driven marketing
Digital Advertising to children under GDPR
Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…
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Agency review & pitchingCreativityMarketing procurement
Recommended creative agencies in APAC
WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.
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Data-driven marketing
WFA talks Better Marketing: Data opportunities
At Cannes Lions 2018, global CMOs shared their views on the challenges and opportunities brought along by data: Antonio Lucio…
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Webinar: Content in a connected world
In this hyperconnected world, how we can make our proposal relevant?
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Digital policyData collection & privacyData-driven marketing
Benchmark on corporate social media pages, cookies and data usage post - GDPR
WFA member benchmark. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations
Survey on Influencer Marketing
WFA member survey. For additional details, please log in.
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ChannelsAgency managementAgency review & pitchingMarketing capabilities
Benchmark on Ecommerce capabilities
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Agency evaluation & performanceData & analyticsData-driven marketing
Survey on Independent Media Advisors
WFA member survey. For additional details, please log in.