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Agency managementMarketing procurementData & analytics
Benchmark on recommended Customer Data Strategy Consultants
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
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Agency managementMarketing procurement
Benchmark on recommended Creative agencies in Middle East
WFA benchmark conducted for a member looking for recommended creative agencies in Saudi Arabia. More specifically agencies that…
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Agency evaluation & performanceMarketing procurement
Survey on measuring market share
Survey on how members track and measure market share, looking at available data sources, satisfaction with supplier services, and…
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Organisation & structure
Content marketing survey results
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
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Agency managementMarketing procurement
Benchmark on recommended eCommerce partners in Europe
WFA benchmark conducted for a member looking for recommendations on eCommerce partners in Europe.
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Agency managementAgency review & pitchingMarketing procurement
Benchmark on recommended creative agencies and consultancies
An overview of creative agencies and consultancies in Australia specialising in the fashion and beauty sectors.
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Agency management
Benchmark on Fashion/beauty agencies in Australia
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Agency remuneration & contractsMarketing procurement
Benchmark on the use of supply chain financing
Benchmark on the use of supply chain financing within marketing, looking at how the extension of payment terms can be mitigated by…
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Agency managementAgency remuneration & contractsMarketing procurementOrganisation & structure
Survey on China agency rosters
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
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Agency managementMarketing procurement
Survey on Managing PR suppliers
Survey on how members source and manage the public relations category.
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Agency managementMarketing procurement
Benchmark on recommended consultancies for brand architecture development
WFA benchmark conducted for a member looking for recommendations on consultancies for brand architecture development.
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Agency managementMarketing procurement
Benchmark on Recommended Agencies for Social Media Audit in China
WFA benchmark conducted for a member looking for recommendations of social media audit agencies in China.