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Agency managementDigital transformationData-driven marketing
Report on global media transformation
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
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Agency review & pitchingMarketing procurement
Benchmark on brand tracking in China
WFA benchmark conducted for a member looking for panel companies (for brand tracking) in China.
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Agency management
Benchmark on Innovative brand tracking suppliers
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Ad fraud & verificationMarketing procurement
Study results on Verification partners & viewability
The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…
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Audience measurement
Benchmark on Average video view figures
WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
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Audience measurementData & analyticsData-driven marketing
Survey results on Managing ad testing
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
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Agency management
Survey on Managing global agency rosters
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Data & analytics
Benchmark - Approaches to econometric modelling
Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…
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Agency review & pitchingMarketing procurement
Benchmark on Recommended digital content agencies in Europe
WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
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Agency managementMarketing procurement
Benchmark an Introduction to sourcing Ad Production
WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
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Agency managementMarketing procurementData & analytics
Benchmark an Introduction to sourcing Consumer Insights
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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ProgrammaticMarketing procurement
Survey results on calculating programmatic savings
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…