Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveysReports & whitepapers

   31 January 2017
   Digital transformationConsumer insightData-driven marketing

   10 steps to close the gap between digital consumers and businesses

   WFA, The Digital Consultancy

      

   Read more about "10 steps to close the gap between digital consumers and businesses"
2. 
   Benchmarks & surveys

   26 January 2017
   Agency managementAgency review & pitching

   Benchmark on Digital & Social Agency Recommendations in the UK

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
3. 
   Benchmarks & surveys

   12 January 2017
   Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

   Survey results on Programmatic & trading desks

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey results on Programmatic & trading desks"
4. 
   Benchmarks & surveys

   1 January 2017
   Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

   Survey results on Agency evaluation

   WFA, Decideware

   WFA member survey. For additional details, please log in.

   Read more about "Survey results on Agency evaluation"
5. 
   Benchmarks & surveys

   12 December 2016
   Consumer insight

   Benchmark on testing big ideas

   WFA

    WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…

   Read more about "Benchmark on testing big ideas"
6. 
   Benchmarks & surveys

   12 December 2016
   Marketing procurement

   Benchmark on trade mark clearance for design and logo agencies

   WFA

    WFA benchmark on trade mark protection, liability and the role of the agency in rights ownership and management.

   Read more about "Benchmark on trade mark clearance for design and logo agencies"
7. 
   Benchmarks & surveys

   24 October 2016
   Marketing procurement

   Benchmark on the use of crowd-sourcing

   WFA

   WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

   Read more about "Benchmark on the use of crowd-sourcing"
8. 
   Benchmarks & surveys

   18 October 2016
   Organisation & structure

   Survey on regional marketing structures

   WFA

    This research was created to draw a picture of regional marketing structures, roles and responsibilities.

   Read more about "Survey on regional marketing structures"
9. 
   Benchmarks & surveys

   10 October 2016
   Agency evaluation & performanceAgency remuneration & contracts

   Survey on Global Ad Server Management

   WFA, Ebiquity

   The aim of this research is to build a picture into how multinational companies are structuring their relationships with ad serving…

   Read more about "Survey on Global Ad Server Management"
10. 
    Benchmarks & surveys

    7 October 2016
    Agency managementOrganisation & structure

    Survey on Working with adtech and martech startups

    WFA

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

    Read more about "Survey on Working with adtech and martech startups"
11. 
    Benchmarks & surveys

    4 October 2016
    Data & analytics

    Benchmark on setting up knowledge/insights sharing platforms

    WFA

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…

    Read more about "Benchmark on setting up knowledge/insights sharing platforms"
12. 
    Benchmarks & surveys

    28 September 2016
    Media governanceAgency evaluation & performance

    Benchmark on Media auditor RFP

    WFA

     WFA benchmark conducted for a member that was about to begin an RFP process for a global media auditor appointment and was…

    Read more about "Benchmark on Media auditor RFP"