Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   24 April 2019
   Data & analytics

   Member barometer 2019

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Member barometer 2019"
2. 
   Benchmarks & surveys

   23 April 2019
   Integrated marketing

   Benchmark on shifting consumer behavior in Germany

   WFA

    WFA member bechmark. For additional details, please log in.

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3. 
   Benchmarks & surveys

   16 April 2019
   Agency remuneration & contractsMarketing procurement

   Benchmark: Category management pass-through or 3rd party costs

   WFA

    WFA member bechmark. For additional details, please log in.

   Read more about "Benchmark: Category management pass-through or 3rd party costs"
4. 
   Benchmarks & surveys

   9 April 2019
   Agency rostersMarketing procurementOrganisation & structure

   Benchmark on sourcing post-production

   WFA

    WFA member bechmark. For additional details, please log in.

   Read more about "Benchmark on sourcing post-production"
5. 
   Benchmarks & surveys

   9 April 2019
   Marketing operationsMarketing procurementOrganisation & structure

   Benchmark on global sponsorship investments

   WFA

    WFA member bechmark. For additional details, please log in.

   Read more about "Benchmark on global sponsorship investments"
6. 
   Benchmarks & surveys

   8 April 2019
   Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure

   Benchmark on Supplier Relationship Management (SRM) models

   WFA

    WFA member bechmark. For additional details, please log in.

   Read more about "Benchmark on Supplier Relationship Management (SRM) models"
7. 
   Benchmarks & surveysReports & whitepapers

   4 April 2019
   Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

   APAC Programmatic Maturity Report 2018

   WFA, Infectious Media

   WFA member report. For additional details, please log in.

   Read more about "APAC Programmatic Maturity Report 2018"
8. 
   Benchmarks & surveys

   1 April 2019
   Digital policyData collection & privacy

   DGX Benchmark on email/newsletter tracking pixels

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "DGX Benchmark on email/newsletter tracking pixels"
9. 
   Benchmarks & surveysReports & whitepapers

   27 March 2019
   Organisation & structure

   Bridging the gap between marketing and policy

   WFA

   This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…

   Read more about "Bridging the gap between marketing and policy"
10. 
    NewsBenchmarks & surveys

    20 February 2019
    ProgrammaticData-driven marketing

    Nine out of ten marketers in APAC buy media programmatically

    WFA

    Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market

    Read more about "Nine out of ten marketers in APAC buy media programmatically"
11. 
    Benchmarks & surveysReports & whitepapers

    15 February 2019
    Agency remuneration & contractsMarketing procurementOrganisation & structure

    Media Agency Models & Remuneration 2019

    WFA

    This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…

    Read more about "Media Agency Models & Remuneration 2019"
12. 
    Benchmarks & surveysVideos & webinars

    12 February 2019
    Agency remuneration & contractsMarketing procurement

    Webinar: Global Agency Remuneration 2018

    WFA, The Observatory

    A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…

    Read more about "Webinar: Global Agency Remuneration 2018"