Related content
-
Agency managementAgency rostersMarketing procurementSurvey on Global Agency Relations Management: roles & responsibilities
Read more about "Survey on Global Agency Relations Management: roles & responsibilities"WFA member survey. For more details, please log in.
-
Digital policyDGX Benchmark on age verification techniques
Read more about "DGX Benchmark on age verification techniques"This benchmark gathers perspectives from WFA members about their age verification techniques
-
Digital policyData collection & privacyDGX Benchmark on customer data retention and notification
Read more about "DGX Benchmark on customer data retention and notification"WFA member benchmark about member retention and notification policies for customer data.
-
Agency remuneration & contractsMarketing procurementBenchmark: Media SLAs & transparency
Read more about "Benchmark: Media SLAs & transparency"This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…
-
Agency review & pitchingIntegrated marketingRecommended global production/implementation agency
Read more about "Recommended global production/implementation agency"WFA member bechmark. For additional details, please log in.
-
Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketingThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
-
Marketing technologyMarketing procurementMarketing technologyMarketing technologyBenchmark: Category management - Stock images
Read more about "Benchmark: Category management - Stock images"This WFA member benchmark covers how brands are sourcing, obtaining transparency and what tools they are using to manage stock…
-
Agency remuneration & contractsMarketing procurementBenchmark: Supply Chain Finance (SCF) solutions
Read more about "Benchmark: Supply Chain Finance (SCF) solutions"This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…
-
Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structureBuilding a future-proof marketing procurement strategy
Read more about "Building a future-proof marketing procurement strategy"In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
-
Agency evaluation & performanceAgency managementMarketing procurementBenchmark: 3rd-party consultant to manage the Client-Agency relationship
Read more about "Benchmark: 3rd-party consultant to manage the Client-Agency relationship"WFA member bechmark. For additional details, please log in.
-
Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurementGlobal Content Production Ecosystem 2018
Read more about "Global Content Production Ecosystem 2018"WFA member bechmark. For additional details, please log in.
-
Integrated marketingMarketing operationsBenchmark on launch strategies
Read more about "Benchmark on launch strategies"WFA member bechmark. For additional details, please log in.