Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveysVideos & webinars

   12 February 2019
   Agency remuneration & contractsMarketing procurement

   Webinar: Global Agency Remuneration 2018

   WFA, The Observatory

   A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…

   Read more about "Webinar: Global Agency Remuneration 2018"
2. 
   Benchmarks & surveys

   4 February 2019
   Digital policyData collection & privacy

   Facebook and GDPR benchmark

   WFA

   This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…

   Read more about "Facebook and GDPR benchmark"
3. 
   Benchmarks & surveys

   4 February 2019
   Digital policyData collection & privacy

   DGX Benchmark on data privacy controls and audit frameworks

   WFA

   Benchmark results from members on data privacy controls and audit frameworks

   Read more about "DGX Benchmark on data privacy controls and audit frameworks"
4. 
   Benchmarks & surveys

   25 January 2019
   Digital policyData collection & privacy

   DGX Benchmark on Facebook and GDPR

   WFA

   This benchmark gathers replies about member’s perspectives on Facebook and GDPR

   Read more about "DGX Benchmark on Facebook and GDPR"
5. 
   Benchmarks & surveys

   7 January 2019
   Agency remuneration & contractsAgency review & pitchingMarketing procurement

   Global Agency Remuneration 2018

   WFA, The Observatory

   This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…

   Read more about "Global Agency Remuneration 2018"
6. 
   Benchmarks & surveys

   14 December 2018
   Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

   Benchmark on Engaging with local freelancers in Europe

   WFA

    WFA benchmark with insights on how to engage with relevant freelancer talent locally.

   Read more about "Benchmark on Engaging with local freelancers in Europe"
7. 
   Press releasesBenchmarks & surveys

   6 December 2018
   ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

   WFA study ranks countries by programmatic maturity

   WFA

   Advertisers need to tailor approach according to market development

   Read more about "WFA study ranks countries by programmatic maturity"
8. 
   Benchmarks & surveys

   4 December 2018
   Digital policyData collection & privacy

   Benchmark results on collecting personal data

   WFA

   The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.

   Read more about "Benchmark results on collecting personal data"
9. 
   Benchmarks & surveys

   4 December 2018
   Programmatic

   Global Programmatic Maturity Report 2018

   WFA, Infectious Media

   The objective of "Global Programmatic Maturity 2018" research has been to identify a limited number of market categories and…

   Read more about "Global Programmatic Maturity Report 2018"
10. 
    Benchmarks & surveys

    3 December 2018
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    WFA

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

    Read more about "Survey on Performance Marketing"
11. 
    Benchmarks & surveys

    28 November 2018
    ChannelsData & analytics

    TV and online video costs to rise considerably, forecasts show

    WFA

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

    Read more about "TV and online video costs to rise considerably, forecasts show"
12. 
    Benchmarks & surveysReports & whitepapers

    20 November 2018
    ChannelsData & analytics

    Media cost inflation & deflation forecasts 2019

    WFA

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

    Read more about "Media cost inflation & deflation forecasts 2019"