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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Strategic Design Agencies
This WFA member benchmark examines how members are working with strategic design agencies.
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Marketing procurement
Benchmark: Working/non-working marketing spends
This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.
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Marketing technologyMarketing technologyOrganisation & structureMarketing technology
Benchmark: Customer Data Platforms (CDP)
This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
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Agency remuneration & contractsMarketing procurement
Transparency in global production
Survey on global content production transparency.
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InfluencersInfluencersIntegrated marketing
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.
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InfluencersInfluencersIntegrated marketing
WFA Influencer marketing survey
WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact,…
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Brand reputationMarketing operationsData & analytics
Corporate Sustainability Survey Report
This WFA member survey covers our member's corporate sustainability practices.
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Measuring your agency creative effectiveness
This WFA member benchmark covers best practices for evaluating agency creative effectiveness.
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Marketing procurement
Benchmark: Digital asset retention policies
This WFA member benchmark covers how long brands are keeping digital assets before deleting them i.e. their retention policies for…
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Digital policyData collection & privacy
DGX Benchmark: Standard Contractual Clauses
This WFA member benchmark covers member usage of Standard Contractual Clauses.
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Digital policyData collection & privacy
DGX Benchmark: CCPA and online behavioural advertising
This WFA member benchmark covers how members are reacting to the California Consumer Privacy Act (CCPA) and its impact on online…
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Digital policyOrganisation & structureData collection & privacy
DGX Benchmark: Increasing data privacy awareness for Marketers
This WFA member benchmark covers strategies used by members on increasing data privacy-related awareness of their marketing…