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Marketing technologyMarketing procurementMarketing technologyMarketing technology
Benchmark: Buying Channels
This WFA member benchmark covers buying channels / procure-to-pay systems that WFA members use and how they implement related…
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Marketing procurement
Benchmark: OTT Media Buying Practices (APAC)
This WFA member benchmark of various OTT Media buying practises by WFA members.
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ChannelsMarketing procurement
Benchmark: Developments in the Russian media market
This WFA member benchmark covers recent developments in the Russian media market, specifically new commercial policies and the push…
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Marketing procurementOrganisation & structure
Benchmark: Digital Marketing workload and responsibility structuring
This WFA member benchmark covers how brands are structuring workload and responsibility regarding digital marketing within their…
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Agency remuneration & contractsMarketing procurement
Benchmark: Fixed fees for creative assets
This WFA member benchmark covers how brands are dealing with fixed rates for the development of creative assets (not production), in…
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Marketing operationsMarketing procurement
Benchmark: Managing slow moving or obsolete (SLOB) products
This WFA member benchmark covers how WFA members handle slow moving or obsolete (SLOB) products.
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Agency evaluation & performanceAgency rostersMarketing procurementOrganisation & structure
Benchmark: Shopper Agency recommendations in Western Europe
This WFA member benchmark covers recommendations for shopper agencies in Western Europe.
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Marketing procurement
Benchmark: Procurement systems for marketing
This WFA member benchmark covers the usage of buying channels / procure-to-pay systems that WFA members employ and whether they…
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Media governanceMarketing operationsMarketing procurement
Survey: Media Planning & Buying Management Tools
A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
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Agency remuneration & contractsMarketing procurement
Benchmark: Category Management of Market Research & Insights
WFA member bechmark on category management of market research & insights. For additional details, please log in.
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Digital policyData collection & privacy
Privacy compliance for cookies, pixels and other types of tracker (2019)
This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level…
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ChannelsAgency remuneration & contracts
KPIs to consider when buying on TV in the MEA region
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).