Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   27 April 2020
   Marketing effectiveness

   Benchmark: Market Insights Platforms

   WFA

   A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.

   Read more about "Benchmark: Market Insights Platforms"
2. 
   Benchmarks & surveys

   23 April 2020

   Benchmark: Recommended agencies for facilitating product reviews and rating

   WFA

   This WFA member benchmark covers recommendations for agencies that can help facilitate product reviews and rating that are able to…

   Read more about "Benchmark: Recommended agencies for facilitating product reviews and rating"
3. 
   Benchmarks & surveys

   14 April 2020
   Agency evaluation & performanceAgency remuneration & contractsAgency review & pitchingMarketing procurement

   Benchmark: Media Buying In South Korea

   WFA

   WFA member benchmark on Media Buying In South Korea

   Read more about "Benchmark: Media Buying In South Korea"
4. 
   Benchmarks & surveys

   6 April 2020
   Digital policyData collection & privacy

   Survey: Data ethics (2020)

   WFA

   WFA survey on how members are managing challenges around data ethics and what practices exist within their company.

   Read more about "Survey: Data ethics (2020)"
5. 
   Benchmarks & surveys

   6 April 2020
   Agency evaluation & performanceMarketing procurement

   Benchmark: TV inflation in Indonesia

   WFA

   WFA member benchmark on TV inflation in Indonesia 

   Read more about "Benchmark: TV inflation in Indonesia"
6. 
   Benchmarks & surveys

   2 April 2020
   Agency remuneration & contractsMarketing operationsOrganisation & structure

   Survey: Covid-19 global response (March 2020)

   WFA

   This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.

   Read more about "Survey: Covid-19 global response (March 2020)"
7. 
   Benchmarks & surveys

   18 March 2020
   Digital policyData collection & privacy

   DGX Benchmark: Opt-in rates for cookie consent (Europe)

   WFA

   This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.

   Read more about "DGX Benchmark: Opt-in rates for cookie consent (Europe)"
8. 
   Benchmarks & surveys

   16 March 2020
   Agency managementMarketing procurement

   Survey: Global Category Management - Displays & Point-of-Sale

   WFA

   WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

   Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
9. 
   Benchmarks & surveysReports & whitepapers

   10 March 2020
   Audience measurementChannelsMedia transformationMarketing effectiveness

   Mind the Gap - 2020

   Ebiquity
   The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…
   Read more about "Mind the Gap - 2020"
10. 
    Benchmarks & surveys

    9 March 2020
    Agency evaluation & performanceAgency review & pitchingAgency rostersCreativity

    Benchmark: Creative agencies in EMEA and APAC

    WFA

    This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.

    Read more about "Benchmark: Creative agencies in EMEA and APAC"
11. 
    Benchmarks & surveys

    9 March 2020
    Organisation & structure

    Benchmark: Covid-19 Impact on Marketing

    WFA

    This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…

    Read more about "Benchmark: Covid-19 Impact on Marketing"
12. 
    Benchmarks & surveys

    28 February 2020
    Agency managementMarketing procurement

    Benchmark: Innovation Funds

    WFA

    This WFA member benchmark covers how members are managing funding for innovation.

    Read more about "Benchmark: Innovation Funds"