Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   17 June 2020
   Agency remuneration & contractsMarketing operationsOrganisation & structure

   Survey: Covid-19 global response (June 2020)

   WFA

   The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

   Read more about "Survey: Covid-19 global response (June 2020)"
2. 
   Benchmarks & surveysReports & whitepapers

   16 June 2020
   ChannelsMedia governanceMarketing effectiveness

   Media Outlook in the COVID-19 Crisis

   WFA

   Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

   Read more about "Media Outlook in the COVID-19 Crisis"
3. 
   Benchmarks & surveys

   9 June 2020
   Marketing procurementOrganisation & structure

   Benchmark: Rights management for actors and music

   WFA

   This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.

   Read more about "Benchmark: Rights management for actors and music"
4. 
   Benchmarks & surveys

   4 June 2020
   Integrated marketing

   Benchmark: Inclusive events for people with disabilities

   WFA

   This member benchmark provides information on how to organize an inclusive event for people with disabilities.

   Read more about "Benchmark: Inclusive events for people with disabilities"
5. 
   Benchmarks & surveys

   20 May 2020
   Agency evaluation & performanceAgency managementMarketing procurement

   Client-agency performance evaluations: the agency view

   WFA, Decideware

   This survey examined client-agency performance evaluation programs from the perspective of the agency side.

   Read more about "Client-agency performance evaluations: the agency view"
6. 
   Benchmarks & surveys

   13 May 2020
   Agency remuneration & contractsMarketing procurement

   Benchmark: Calculation methods for social media savings

   WFA

   This member benchmark examines calculation methods for social media savings.

   Read more about "Benchmark: Calculation methods for social media savings"
7. 
   Benchmarks & surveys

   13 May 2020
   Agency remuneration & contractsMarketing operationsOrganisation & structure

   Survey: Covid-19 global response (April 2020)

   WFA

   The second wave of research gathered input from senior multinational marketers on how they are reacting to the global Covid-19…

   Read more about "Survey: Covid-19 global response (April 2020)"
8. 
   Press releasesBenchmarks & surveys

   13 May 2020
   Marketing operations

   Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker

   WFA

   Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…

   Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"
9. 
   Benchmarks & surveys

   12 May 2020
   Marketing operationsOrganisation & structure

   Global Marketing Operations 2020

   WFA, Flock

   This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.

   Read more about "Global Marketing Operations 2020"
10. 
    Benchmarks & surveys

    8 May 2020
    Agency managementInfluencersInfluencersIntegrated marketingOrganisation & structure

    Benchmark: Recommended global social media agencies

    WFA

    This WFA benchmark gathered recommendations for global social media agencies.

    Read more about "Benchmark: Recommended global social media agencies"
11. 
    Benchmarks & surveys

    4 May 2020
    Agency managementMarketing procurementOrganisation & structure

    Survey: Maintaining good agency relationships during & after Covid-19 (China specific)

    WFA

    This survey of WFA members covers how brands were managing their agency relationships in China during and after the Covid-19…

    Read more about "Survey: Maintaining good agency relationships during & after Covid-19 (China specific)"
12. 
    Benchmarks & surveys

    30 April 2020
    Marketing capabilities

    Benchmark: Marketing Capability Programmes

    WFA

    WFA member survey on Marketing Capability Programmes

    Read more about "Benchmark: Marketing Capability Programmes"