Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   28 October 2020
   Marketing procurementOrganisation & structure

   Global Marketing Procurement: 2020 and beyond

   WFA

   WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…

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2. 
   Benchmarks & surveys

   28 October 2020
   Marketing procurementOrganisation & structure

   Benchmark: Global marketing procurement team structures & workload allocation

   WFA

   WFA member benchmark regarding workload allocation and related team structures.

   Read more about "Benchmark: Global marketing procurement team structures & workload allocation"
3. 
   Benchmarks & surveys

   5 October 2020
   Digital policyData collection & privacy

   DGX Benchmark: EU-US Data Transfers

   WFA

   This WFA member benchmark covers member experiences regarding data transfers between the EU and the US.

   Read more about "DGX Benchmark: EU-US Data Transfers"
4. 
   Benchmarks & surveys

   1 October 2020
   Agency remuneration & contractsMarketing operationsOrganisation & structure

   Survey: Covid-19 global response (September 2020)

   WFA

   The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

   Read more about "Survey: Covid-19 global response (September 2020)"
5. 
   Benchmarks & surveys

   30 September 2020
   Marketing capabilities

   Benchmark: Measures of investment in marketing capability building

   WFA

   WFA member benchmark covering measurement of investment in marketing capability building.

   Read more about "Benchmark: Measures of investment in marketing capability building"
6. 
   Benchmarks & surveys

   15 September 2020
   Agency managementMarketing procurement

   Benchmark: Global Category Management - Artwork & pre-press Packaging design

   WFA

   This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

   Read more about "Benchmark: Global Category Management - Artwork & pre-press Packaging design"
7. 
   Benchmarks & surveys

   4 September 2020
   Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

   Global Trends in Creative In-Housing

   WFA

   This study focuses on WFA members’ creative in-house agencies.

   Read more about "Global Trends in Creative In-Housing"
8. 
   Benchmarks & surveys

   10 July 2020
   ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

   Programmatic Data & Technology (2020)

   WFA

   The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

   Read more about "Programmatic Data & Technology (2020)"
9. 
   Benchmarks & surveys

   8 July 2020
   ChannelsMarketing technologyMarketing technologyMarketing technology

   Benchmark: AI ad creative audit solution providers

   WFA

   WFA benchmark on possible vendors who could provide creative auditing services.

   Read more about "Benchmark: AI ad creative audit solution providers"
10. 
    Benchmarks & surveys

    6 July 2020
    ChannelsAgency remuneration & contracts

    Benchmark: Agency barter

    WFA

    This benchmark examines the usage of agency barter & principal buying/trading offerings.

    Read more about "Benchmark: Agency barter"
11. 
    Benchmarks & surveys

    6 July 2020
    Agency remuneration & contractsMarketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark: e-invoicing solutions

    WFA

    This member benchmark examines the usage of e-invoicing solutions.

    Read more about "Benchmark: e-invoicing solutions"
12. 
    Benchmarks & surveys

    25 June 2020
    Integrated marketingMarketing procurement

    Survey: Shifting from physical to virtual events

    WFA

    This WFA member survey looks at how organisations are managing virtual events in light of Covid-19

    Read more about "Survey: Shifting from physical to virtual events"