Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   15 February 2021
   Agency managementMarketing procurement

   Benchmark: Agency scope of work (SOW) tools

   WFA

   WFA member benchmark survey on Scope of Work (SOW) tools.

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2. 
   Benchmarks & surveys

   11 February 2021
   Brand reputationOrganisation & structure

   Benchmark: Global versus local brand equity

   WFA

   WFA member survey on the topic of balancing global and local brand equity/positioning.

   Read more about "Benchmark: Global versus local brand equity"
3. 
   Benchmarks & surveysReports & whitepapers

   9 February 2021
   Digital transformationMarketing operations

   Marketing Transformation - Delivering the future fit organisation

   WFA

   The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…

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4. 
   Benchmarks & surveys

   2 February 2021
   Media governanceOrganisation & structure

   Benchmark: Global Budget setting & use of working/non-working ratios

   WFA

   Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

   Read more about "Benchmark: Global Budget setting & use of working/non-working ratios"
5. 
   Benchmarks & surveys

   29 January 2021
   Marketing procurement

   Benchmark: Global Category Management - Public Relations

   WFA

   Member benchmark on category management of public relations (brand PR / consumer facing)

   Read more about "Benchmark: Global Category Management - Public Relations"
6. 
   Benchmarks & surveys

   17 December 2020
   Agency management

   Benchmark: Agency collaboration

   WFA

   WFA member survey on KPIs, success factors and challenges for agency collaboration.

   Read more about "Benchmark: Agency collaboration"
7. 
   Benchmarks & surveys

   8 December 2020
   Marketing procurement

   Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval

   WFA

   WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.

   Read more about "Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval"
8. 
   Benchmarks & surveys

   4 December 2020
   Marketing procurement

   Benchmark: Global Category Management - E-commerce

   WFA

   WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.

   Read more about "Benchmark: Global Category Management - E-commerce"
9. 
   Benchmarks & surveys

   26 November 2020

   Benchmark: Digital Agencies(B2B) in South East Asia

   WFA

   Member benchmark on Digital Agencies(B2B) in South East Asia 

   Read more about "Benchmark: Digital Agencies(B2B) in South East Asia"
10. 
    Benchmarks & surveys

    26 November 2020

    Benchmark: Media Recruitment Agencies in Japan

    WFA

    Member benchmark on Media Recruitment Agencies in Japan

    Read more about "Benchmark: Media Recruitment Agencies in Japan"
11. 
    Benchmarks & surveys

    25 November 2020
    Integrated marketingMarketing procurement

    Survey: Organising virtual and hybrid events

    WFA

    This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond

    Read more about "Survey: Organising virtual and hybrid events"
12. 
    Benchmarks & surveys

    12 November 2020
    Marketing operationsMarketing procurement

    Benchmark: Global Category Management - Consumer Promotions

    WFA

    Member benchmark on category management of consumer promotions.

    Read more about "Benchmark: Global Category Management - Consumer Promotions"