Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   11 March 2022
   Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

   Benchmark: Media Agency Fee Risk & Reward Models

   WFA

   WFA member benchmark on Media Agency Fee Risk & Reward Models

   Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
2. 
   Benchmarks & surveys

   11 March 2022
   Media measurementValue of advertisingMarketing effectiveness

   Benchmark: Media Spend Vs Net Sales Revenue & A&P

   WFA

   WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

   Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"
3. 
   Benchmarks & surveys

   9 March 2022
   Organisation & structure

   Survey: Ukrainian Response

   WFA

   In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

   Read more about "Survey: Ukrainian Response"
4. 
   Benchmarks & surveys

   22 February 2022

   Benchmark: Definition, target setting and tracking of savings

   WFA

   This WFA member benchmark examined how clients define, set targets and track savings

   Read more about "Benchmark: Definition, target setting and tracking of savings"
5. 
   Benchmarks & surveys

   22 February 2022

   Benchmark: Global Category Management – Experiential & Events

   WFA

   This WFA member benchmark examined the category management of Experiential & Events.

   Read more about "Benchmark: Global Category Management – Experiential & Events"
6. 
   Benchmarks & surveysEvent reportsCase studies

   3 February 2022
   Channels

   Media Forum Meeting Overview (19th January 2022)

   WFA

   Meeting overview and presentations from WFA’s Media Forum on 19^th January 2022.

   Read more about "Media Forum Meeting Overview (19th January 2022)"
7. 
   Benchmarks & surveys

   2 February 2022
   Agency remuneration & contracts

   Benchmark: Marketing spend tail end management

   WFA

   This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…

   Read more about "Benchmark: Marketing spend tail end management"
8. 
   Benchmarks & surveys

   2 February 2022

   Benchmark: Tech & tools in marketing procurement

   WFA

   This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their…

   Read more about "Benchmark: Tech & tools in marketing procurement"
9. 
   Benchmarks & surveys

   1 February 2022
   Digital policy

   DGX Benchmark: Google Analytics

   WFA

   WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.

   Read more about "DGX Benchmark: Google Analytics"
10. 
    Benchmarks & surveys

    31 January 2022
    Marketing capabilities

    Benchmark: Investment in Marketing Capability (2021)

    WFA

    This WFA member benchmark examined the investment in marketing capability building .

    Read more about "Benchmark: Investment in Marketing Capability (2021)"
11. 
    Benchmarks & surveys

    24 January 2022
    Marketing operations

    Benchmark: Marketing or Media Mix Models and ROI

    WFA

    WFA member benchmark on Marketing or Media Mix Models and ROI

    Read more about "Benchmark: Marketing or Media Mix Models and ROI"
12. 
    Benchmarks & surveys

    14 January 2022
    Marketing operations

    Benchmark: Share of Voice vs Share of Market

    WFA

    WFA member benchmark on Share of Voice vs Share of Market

    Read more about "Benchmark: Share of Voice vs Share of Market"