Posts about Benchmarks & surveys

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1. 
   Benchmarks & surveys

   26 May 2022

   Benchmark: Sourcing approach to agency pitch

   WFA

   This WFA member benchmark examined the current sourcing approach to agency pitch.

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2. 
   Benchmarks & surveys

   24 May 2022
   Marketing procurementOrganisation & structure

   Benchmark: Global Category Management – Influencer Marketing

   WFA

   This WFA member benchmark examined the category management of Influencer Marketing

   Read more about "Benchmark: Global Category Management – Influencer Marketing"
3. 
   Benchmarks & surveys

   25 April 2022
   Marketing procurementOrganisation & structure

   Benchmark: Recruitment of marketing sourcing talent

   WFA

   WFA member benchmark on recruiting marketing sourcing talent

   Read more about "Benchmark: Recruitment of marketing sourcing talent"
4. 
   Benchmarks & surveys

   22 April 2022

   Benchmark: legal training for marketing procurement teams

   WFA

   WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

   Read more about "Benchmark: legal training for marketing procurement teams"
5. 
   Benchmarks & surveys

   22 April 2022
   Marketing procurement

   Benchmark: payment solutions / cashback

   WFA

   WFA member benchmark on payment solutions/cashback

   Read more about "Benchmark: payment solutions / cashback"
6. 
   Benchmarks & surveys

   22 April 2022
   Marketing procurement

   Benchmark: crowdsourced platform in Russia

   WFA

   WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

   Read more about "Benchmark: crowdsourced platform in Russia"
7. 
   Benchmarks & surveys

   22 April 2022
   Marketing procurement

   Benchmark: innovation funds in media/marketing

   WFA

   WFA member benchmark on current practices regarding innovation funds in media and/or marketing

   Read more about "Benchmark: innovation funds in media/marketing"
8. 
   Benchmarks & surveys

   20 April 2022
   Agency managementAgency remuneration & contractsData collection & privacy

   Benchmark: Media indemnities

   WFA

   A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…

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9. 
   Benchmarks & surveys

   1 April 2022
   Marketing effectiveness

   Benchmark: Digital Advertising Testing Protocols & Partners

   WFA

   A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…

   Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"
10. 
    Benchmarks & surveys

    29 March 2022

    Benchmark: Global Category Management – Market Research & Insights

    WFA

    This WFA member benchmark examined the category management of Market Research & Insights
    
    
    
    

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11. 
    Benchmarks & surveys

    23 March 2022
    Agency evaluation & performance

    Benchmark: Trends agencies and partners

    WFA

    A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…

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12. 
    Benchmarks & surveys

    16 March 2022

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    World Economic Forum

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…

    Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"