Related content
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Marketing capabilities
Benchmark: Vision/mission/philosophy statements for the marketing team
WFA member benchmark on Vision/mission/philosophy statements for the marketing team
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Channels
Benchmark: MENA split between ATL and BTL media budget
WFA member benchmark on MENA split between ATL and BTL media budget
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Agency evaluation & performance
Benchmark: Recommended Training Providers
A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for…
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Marketing procurement
Benchmark: Media spend on agency fees in South East Asia
WFA member survey for Media spend on agency fees in South East Asia markets
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Agency review & pitchingAgency rosters
Benchmark: Pitch Consultant Selection Criteria
WFA member benchmark and scorecard template on Pitch Consultant Selection
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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
Benchmark: Digital in-housing from agency point of view
WFA benchmark on In-housing Digital Media, from agencies' point of view
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Diversity & Inclusion
First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
Most common forms of discrimination globally were reported on the basis of age and family…
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Planet Pledge Leaders' Forum: Poll results
This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…
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ChannelsMarketing effectiveness
Benchmark: Campaign monitoring best practices
WFA member benchmark on Campaign Monitoring Best Practices
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Benchmark: Sustainability & Marketing Consultants
WFA member benchmark on recommended sustainability and marketing consultants.
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Agency managementAgency remuneration & contracts
Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for…
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Media governance
Capability gaps creating significant challenges for large advertisers, WFA research
eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…