Posts about Agency remuneration & contracts

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1. 
   Videos & webinars

   21 April 2015
   Agency remuneration & contracts

   Webinar: Global Agency Remuneration & Performance Incentives in 2015

   WFA, R3

   Much has changed in recent years with the growth in agency proliferation, improved analytics and the growth in social. This in-depth…

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2. 
   Benchmarks & surveys

   25 March 2015
   Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Survey on ROMI - Your approach & measurement

   WFA

   Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…

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3. 
   Benchmarks & surveys

   10 March 2015
   Agency managementAgency remuneration & contractsAgency rosters

   Survey on adserving management & payment

   WFA

   Survey on ad-server management, including the number of suppliers worked with globally and whether this is increasing or being…

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4. 
   Benchmarks & surveys

   3 March 2015
   Agency remuneration & contractsMarketing procurement

   Benchmark on cost variation in rate cards

   WFA

   Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

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5. 
   Benchmarks & surveys

   12 February 2015
   Agency managementAgency remuneration & contractsMarketing procurement

   Benchmark on health and safety compliance and media agency contracts

   WFA

   Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

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6. 
   Benchmarks & surveys

   15 January 2015
   Agency remuneration & contractsMarketing procurement

   Benchmark on creative and digital agency rates 2015

   WFA

   Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

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7. 
   Guides & templates

   8 January 2015
   Agency evaluation & performanceAgency remuneration & contracts

   Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

   WFA

   A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

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8. 
   Benchmarks & surveys

   12 February 2014
   Agency remuneration & contractsAgency review & pitchingMarketing procurement

   Survey on sourcing events

   WFA

   Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

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9. 
   Benchmarks & surveys

   5 October 2013
   Agency remuneration & contractsMarketing procurement

   Survey on evolution of payment terms

   WFA

   Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

   Read more about "Survey on evolution of payment terms"