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Agency remuneration & contractsIntegrated marketing
Recommended law firms with global agency contract drafting experience
This benchmark gathers recommendations from WFA members on law firms with specialist experience with global agency contracts.
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Agency managementAgency remuneration & contractsAgency review & pitchingOrganisation & structure
Effective Agency Management
Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and…
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Agency managementAgency remuneration & contracts
Advertising production payment guidelines
This reference guide produced by APR offers current best practices and industry trends regarding advertising production payments…
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Agency remuneration & contractsMarketing procurement
Benchmark: Media SLAs & transparency
This WFA member benchmark covers how brands are dealing with issues in relation to SLAs (Service Level Agreements) that media…
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Agency managementAgency remuneration & contractsMarketing procurement
Creative crowdsourcing platforms: top tips to contracting for procurement
This discussion document has been prepared with inputs from WFA, procurement professionals, media law firm Sheridans and creative…
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Agency remuneration & contractsMarketing procurement
Benchmark: Supply Chain Finance (SCF) solutions
This WFA member benchmark covers if advertisers offer Supply Chain Finance (SCF) solutions to their marketing vendors and, if they…
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Agency remuneration & contractsMarketing procurement
Benchmark: Category management pass-through or 3rd party costs
WFA member bechmark. For additional details, please log in.
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Agency remuneration & contractsMarketing procurementOrganisation & structure
Media Agency Models & Remuneration 2019
This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…
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Agency remuneration & contractsMarketing procurement
Webinar: Global Agency Remuneration 2018
A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
7 in 10 clients: changing remuneration models will improve relations with agencies
Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
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Agency remuneration & contractsAgency review & pitchingMarketing procurement
Global Agency Remuneration 2018
This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Benchmark on Engaging with local freelancers in Europe
WFA benchmark with insights on how to engage with relevant freelancer talent locally.