Posts about Agency performance

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Benchmarks & surveys
1 June 2015

Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure

Benchmark on managing usage rights

WFA

Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
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Reports & whitepapers
1 June 2015

Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

Marketing Sourcing KPIs

WFA

The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
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Benchmarks & surveys
15 March 2015

Agency evaluation & performanceDigital transformationMedia transformation

Survey on digital investment trends and digital agency management

WFA

Survey looking at current and future projected digital marketing investment trends among WFA members.

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Benchmarks & surveys
12 February 2015

Agency managementAgency remuneration & contractsMarketing procurement

Benchmark on health and safety compliance and media agency contracts

WFA

Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.

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Benchmarks & surveys
20 January 2015

Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technology

Benchmark on working with digital asset management suppliers

WFA

Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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Guides & templates
8 January 2015

Agency evaluation & performanceAgency remuneration & contracts

Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

WFA

A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

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Benchmarks & surveys
12 June 2013

Agency managementAgency review & pitchingMarketing procurement

Survey on sourcing PR

WFA

Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…
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