Related content
-
Agency managementMarketing procurementBenchmark an Introduction to sourcing Ad Production
Read more about "Benchmark an Introduction to sourcing Ad Production"WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
-
Agency managementMarketing procurementData & analyticsBenchmark an Introduction to sourcing Consumer Insights
Read more about "Benchmark an Introduction to sourcing Consumer Insights"WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
-
ProgrammaticMarketing procurementSurvey results on calculating programmatic savings
Read more about "Survey results on calculating programmatic savings"Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
-
Agency rostersMarketing procurementData & analyticsSurvey results on Managing insight supplier communities
Read more about "Survey results on Managing insight supplier communities"Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
-
Agency managementIntegrated marketingSurvey results on Marketing in ASEAN
Read more about "Survey results on Marketing in ASEAN"This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
-
Agency managementMarketing procurementSurvey results on Best practice in media agency contract management
Read more about "Survey results on Best practice in media agency contract management"A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementSurvey on Media Procurement Excellence
Read more about "Survey on Media Procurement Excellence"Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is…
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementSurvey on digital agency management
Read more about "Survey on digital agency management"Survey results on managing digital agency rosters, supply base by spend, sourcing digital agencies, programmatic and technology…
-
Agency evaluation & performanceAgency rostersMarketing procurementBenchmark on Agency capability mapping
Read more about "Benchmark on Agency capability mapping"WFA benchmark conducted for a member interested in looking at agency competency mapping and the process companies use to understand…
-
Agency managementAgency review & pitchingMarketing procurementBenchmark on Recommended digital agencies in Philippines
Read more about "Benchmark on Recommended digital agencies in Philippines"WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
-
Agency managementMarketing operationsOrganisation & structureBenchmark on media agency on-boarding - key considerations and pitfalls
Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"A short survey to elicit member experiences in regard to on-boarding a new media agency.
-
Agency evaluation & performanceAgency review & pitchingIntegrated marketingBenchmark on recommended global content agencies
Read more about "Benchmark on recommended global content agencies"WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…