Posts about Agency performance

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Benchmarks & surveys
12 October 2018

Agency managementAgency remuneration & contractsMarketing procurement

Benchmark on payment terms regulations for marketing products and services

WFA

WFA member benchmark. For additional details, please log in.

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Benchmarks & surveys
14 August 2018

Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

Survey on content production-data and benchmarking

WFA, APR

WFA member survey. For additional details, please log in.

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Benchmarks & surveys
14 July 2018

Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

Benchmark on sourcing talent

WFA

WFA member benchmark. For additional details, please log in.

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Benchmarks & surveys
13 July 2018

Agency managementAgency remuneration & contractsMarketing procurement

Benchmark on Production Pre-payments

WFA

WFA member benchmark. For additional details, please log in.

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Guides & templates
10 July 2018

Agency managementAgency remuneration & contracts

Código de buenas prácticas en licitaciones de agencias de publicidad (PERU)

ANDA Peru, APAP

El presente Código tiene como objetivo facilitar los procesos comerciales de Licitaciones entre Anunciantes y Agencias de…
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Benchmarks & surveys
5 July 2018

Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

Survey on Influencer Marketing

WFA

WFA member survey. For additional details, please log in.

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Guides & templates
21 June 2018

Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

Global Media Charter

WFA

The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Benchmarks & surveysReports & whitepapers
14 June 2018

Agency evaluation & performanceConsumer insightData & analytics

Tutorial Key Performance Indicator

UPA (Italy)

Commissioned by UPA – the Italian Advertisers association, this document aims to support advertisers in quantifying …
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Benchmarks & surveys
12 June 2018

Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

Survey on The Future of Agency Rosters

WFA, The Observatory

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Benchmarks & surveys
9 May 2018

ChannelsAgency managementAgency review & pitchingMarketing capabilities

Benchmark on Ecommerce capabilities

WFA

WFA member benchmark. For additional details, please log in.

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Benchmarks & surveys
1 March 2018

Agency management

Benchmark: Sourcing production consultants

WFA

This WFA member benchmark covers how brands are managing complexities around production consultations and evolving their…
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Reports & whitepapers
19 February 2018

Agency managementOrganisation & structure

Mergers & Acquisitions 2017

COMvergence

This study provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…
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