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Agency review & pitching
ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
New pledge aims to improve transparency, mental wellbeing and quality of work and reduce costs and wastage in the pitching…
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Agency managementAgency remuneration & contractsData collection & privacy
Benchmark: Media indemnities
A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…
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Spotlight: Social Commerce: Taking the high street to the social feed
How do you take High Street to the Social Feed?
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Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness
Media Forum meeting overview – Improving your inventory media (March 2022)
Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022
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Agency management
Spotlight: Designing the right production model for your organisation
As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…
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Marketing capabilities
The First 100 Days of a Marketing Capability Leader
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
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Agency evaluation & performance
Benchmark: Trends agencies and partners
A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
WFA member benchmark on Media Agency Fee Risk & Reward Models
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Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities
Want to produce great work? Stop treating your advertising agencies like dirt
The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Spotlight: 2022 Global Production Trends
Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…
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Agency management
Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.
Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…
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Agency managementIntegrated marketing
Agency Management Forum Overview (December 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.