Posts about Agencies & Partners

Related content

1. 
   Benchmarks & surveys

   23 September 2022
   Marketing procurement

   Benchmark: Global Category Management – POS & displays

   WFA

   This WFA member benchmark examined the category management of POS & displays.

   Read more about "Benchmark: Global Category Management – POS & displays"
2. 
   Videos & webinars

   7 September 2022
   Creativity

   Spotlight: Clients & Creativity

   WFA

   Reversing the decline in creative communications effectiveness

   Read more about "Spotlight: Clients & Creativity"
3. 
   Videos & webinars

   26 August 2022

   Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC

   WFA

   Repositioning apps for Businesses in APAC. 

   Read more about "Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC"
4. 
   Benchmarks & surveys

   15 August 2022
   Media measurementMarketing technologyMarketing technologyData & analyticsMarketing technology

   Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

   WFA

   A WFA member was looking for reviews of GMP365

   Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"
5. 
   Benchmarks & surveys

   8 August 2022
   Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure

   Benchmark: Exploring Innovative Agency Models

   WFA

   A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…

   Read more about "Benchmark: Exploring Innovative Agency Models"
6. 
   Benchmarks & surveys

   4 August 2022
   Value of advertisingMarketing procurement

   Benchmark: Negotiations with tech titans or big digital platforms

   WFA

   WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.

   Read more about "Benchmark: Negotiations with tech titans or big digital platforms"
7. 
   Reports & whitepapers

   1 August 2022
   Self-regulationCreativity

   Clients and Creativity

   WFA

   With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…

   Read more about "Clients and Creativity"
8. 
   Reports & whitepapers

   19 July 2022
   Agency managementAgency rostersOrganisation & structure

   Agency Roster Transformation

   WFA

   In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges

   Read more about "Agency Roster Transformation"
9. 
   Press releasesReports & whitepapers

   19 July 2022
   Agency managementAgency rostersOrganisation & structure

   Agency rosters face ongoing reform and revamps

   WFA

   In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…

   Read more about "Agency rosters face ongoing reform and revamps"
10. 
    Benchmarks & surveysGuides & templates

    15 July 2022
    Brand safetyChannelsBrand safetySelf-regulation

    Benchmark: Tracking media in-feed on social platforms

    WFA

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

    Read more about "Benchmark: Tracking media in-feed on social platforms"
11. 
    Videos & webinarsEvent reports

    8 July 2022
    Marketing technologyMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technology

    China Forum (July 2022)

    WFA

    Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…

    Read more about "China Forum (July 2022)"
12. 
    Benchmarks & surveys

    21 June 2022
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media agency first party data liability caps

    WFA

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…

    Read more about "Benchmark: Media agency first party data liability caps"