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Marketing procurement
Spotlight: Recession-proofing strategies for creative production
As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…
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Agency evaluation & performanceAgency remuneration & contracts
Agencies feel more comfortable being honest with clients, WFA research
But too many soft KPIs and “the wrong KPIs” are a rising concern
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Marketing procurement
Client-agency performance evaluations: 2022 update
Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…
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Marketing procurement
Spotlight: What makes clients attractive to agencies?
Agencies with the best clients attract the best talent.
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Marketing procurement
Benchmark: Panel service agency(s) fee increases
WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…
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Bringing back the talent
Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is…
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Marketing procurement
Benchmark: Global Category Management – Digital production & publishing
This WFA member benchmark examines the category management of digital production & publishing.
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Agency evaluation & performanceMarketing procurement
Benchmark: Market Research & Insights – Recommended agency partners
WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Marketing procurement
Benchmark: Global Category Management – Adaptation & transcreation
This WFA member benchmark examined the category management of adaptation & transcreation
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Benchmark: UX agencies and partners
This WFA member benchmark lists recommendations of user experience research agency partners.
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Marketing operations
Spotlight: Go faster with less
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…