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ProgrammaticAgency managementAgency remuneration & contractsMarketing operations
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It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…
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Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…
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Agency evaluation & performanceAgency remuneration & contracts
Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
Clients acknowledge the need to pay more for diversity and sustainability commitments, as…
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Agency evaluation & performanceMarketing procurement
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Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
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