Posts about Ad tech

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1. 
   Benchmarks & surveys

   15 March 2016
   Channels

   Survey results on Global Search Marketing

   WFA, tug

   The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…

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2. 
   Benchmarks & surveys

   11 March 2016
   ProgrammaticData & analyticsData-driven marketing

   Benchmark on the use of DMPs by insights teams to generate consumer insights

   WFA

   WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

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3. 
   Benchmarks & surveys

   11 March 2016
   Channels

   Survey results on global social media marketing: 2016

   WFA

   WFA survey looking at a number of critical areas relating to social media marketing.

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4. 
   Benchmarks & surveys

   18 September 2015
   ChannelsProgrammatic

   Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers

   WFA

   A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5. 

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5. 
   Benchmarks & surveys

   5 August 2015
   Ad fraud & verificationAudience measurementData-driven marketing

   Survey on digital attribution modelling

   WFA

   Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.

   Read more about "Survey on digital attribution modelling"
6. 
   Benchmarks & surveys

   4 May 2015
   ProgrammaticAgency remuneration & contractsMarketing procurement

   Benchmark on retargeting investment & approach

   WFA

   Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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7. 
   Reports & whitepapers

   19 February 2015
   Digital transformation

   The elements of digital transformation

   WFA, The Digital Consultancy

   Presentation identifying the core elements of digital transformation and then focusing on how to conduct a digital consumer…

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8. 
   Guides & templates

   3 July 2014
   ProgrammaticAgency managementData & analytics

   Guide to Programmatic Media (2014)

   WFA

   An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

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