Posts about Ad tech

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1. 
   Benchmarks & surveys

   25 January 2018
   ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

   Survey on the Future of Programmatic Media

   WFA, DataXu

   WFA member survey. For additional details, please log in.

   Read more about "Survey on the Future of Programmatic Media"
2. 
   Benchmarks & surveys

   16 October 2017
   Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

   Benchmark on Ad pre-testing

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Ad pre-testing"
3. 
   Benchmarks & surveysReports & whitepapers

   12 October 2017
   Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA, Ebiquity

   WFA member benchmark. For additional details, please log in.

   Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
4. 
   Benchmarks & surveys

   1 June 2017
   Ad fraud & verificationData & analyticsData-driven marketing

   Survey on Online Advertising Effectiveness

   WFA, Ebiquity

      WFA member survey. For additional details, please log in.

   Read more about "Survey on Online Advertising Effectiveness"
5. 
   Reports & whitepapers

   12 April 2017
   Digital policyData collection & privacy

   A marketer's guide to ePrivacy (2017)

   WFA

   An overview of some of the key elements of the proposed ePrivacy revision.

   Read more about "A marketer's guide to ePrivacy (2017)"
6. 
   Reports & whitepapers

   11 April 2017
   Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

   Recommendations to master data & tech (2017)

   WFA

   The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

   Read more about "Recommendations to master data & tech (2017)"
7. 
   Benchmarks & surveys

   24 March 2017
   ProgrammaticMedia measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics

   Programmatic management fee benchmarking

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Programmatic management fee benchmarking"
8. 
   Reports & whitepapers

   31 January 2017
   Digital transformationData & analytics

   Five step process to Data Driven Marketing (2017)

   WFA, The Customer Framework

      

   Read more about "Five step process to Data Driven Marketing (2017)"
9. 
   Benchmarks & surveysReports & whitepapers

   31 January 2017
   Digital transformationConsumer insightData-driven marketing

   10 steps to close the gap between digital consumers and businesses

   WFA, The Digital Consultancy

      

   Read more about "10 steps to close the gap between digital consumers and businesses"
10. 
    Benchmarks & surveys

    12 January 2017
    Media transparencyProgrammaticDigital transformationData & analyticsData-driven marketing

    Survey results on Programmatic & trading desks

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey results on Programmatic & trading desks"
11. 
    Benchmarks & surveys

    7 October 2016
    Agency managementOrganisation & structure

    Survey on Working with adtech and martech startups

    WFA

    The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…

    Read more about "Survey on Working with adtech and martech startups"
12. 
    Benchmarks & surveys

    25 April 2016
    ProgrammaticMarketing procurement

    Survey results on calculating programmatic savings

    WFA

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

    Read more about "Survey results on calculating programmatic savings"