Posts about Ad tech

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1. 
   OpinionsVideos & webinars

   8 December 2019
   Marketing technologyMarketing technologyMarketing technology

   Can blockchain solve some of marketing’s biggest problems?

   Greg Paull, Co-founder & Principal, R3

   The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's…

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2. 
   Benchmarks & surveys

   25 November 2019
   Digital policyData collection & privacy

   Privacy compliance for cookies, pixels and other types of tracker (2019)

   WFA

   This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level…

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3. 
   Videos & webinars

   19 November 2019
   Marketing technologyMarketing technologyMarketing technology

   Webinar: Blockchain in Marketing

   WFA, R3

   During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…

   Read more about "Webinar: Blockchain in Marketing"
4. 
   Event reports

   9 September 2019
   Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy

   DGX meeting overview (September 2019)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York

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5. 
   Event reports

   27 June 2019
   Ad fraud & verificationMedia governanceProgrammatic

   Media Forum Meeting Overview (June 2019, Shanghai)

   WFA

   Overview of the Media Forum held on June 27th, 2019 in Shanghai

   Read more about "Media Forum Meeting Overview (June 2019, Shanghai)"
6. 
   Benchmarks & surveysReports & whitepapers

   4 April 2019
   Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

   APAC Programmatic Maturity Report 2018

   WFA, Infectious Media

   WFA member report. For additional details, please log in.

   Read more about "APAC Programmatic Maturity Report 2018"
7. 
   Reports & whitepapers

   16 October 2018
   Digital policyMarketing to childrenData collection & privacyData-driven marketing

   Digital Advertising to children under GDPR

   WFA, SuperAwesome

   Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…

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8. 
   Event reports

   6 October 2018
   ProgrammaticDigital policyMarketing technologyMarketing technologyData collection & privacyMarketing technology

   DGX meeting overview (September 2018)

   WFA

   Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.

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9. 
   Event reports

   3 October 2018
   ProgrammaticDigital policyData collection & privacy

   DGX meeting overview (October 2018)

   WFA

   Overview of the Digital Governance Exchange (DGX) meeting held on 3 October 2018 in Singapore.

   Read more about "DGX meeting overview (October 2018)"
10. 
    Guides & templates

    21 June 2018
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

    Read more about "Global Media Charter"
11. 
    Reports & whitepapers

    13 February 2018
    Ad fraud & verificationBrand safetyAd blockingBrand safety

    Coalition for Better Ads: Feb 2018 State of play

    WFA

    The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards. 

    To view this…

    Read more about "Coalition for Better Ads: Feb 2018 State of play"
12. Press releasesReports & whitepapers

    9 February 2018
    Programmatic

    Major multinationals hike programmatic budgets while seeking greater control

    WFA

    WFA study finds increase of 11 percentage points expected 2017/18

    Read more about "Major multinationals hike programmatic budgets while seeking greater control"