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Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology
Benchmark: Social Media Marketing Tools
WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
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Knowledge Spotlight: Advanced/Connected TV
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency review & pitching
Knowledge Spotlight: Agency Briefing
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Diversity & Inclusion
System1: ‘Does LGBT+ Visibility Matter?’ research
The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.
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CMO Forum Connect Singapore (July 2024)
Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
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InfluencersCreativityInfluencersAI
Key trends from Cannes jurors and commentators
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold
I’ve fumbled two big opportunities to get rich quick. The first was when I wrote a feature for the Guardian about Bitcoin when…
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Marketing technologyMarketing technologyConsumer insightMarketing technology
Inclusion is the future for brand growth
Keen to avoid the gaze of the manufactured outrage machine, marketers have been timid about investing in Diversity, Equity and…
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Consumer insightData & analytics
Every brand needs a stronger insight function
Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…
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Knowledge Spotlight: Inventory or proprietary media
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Digital policyMarketing technologyAIMarketing technologyMarketing technology
This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…