Items per label

Related content

NewsPress releases
18 July 2024

Nominations open for WFA Global Marketer of the Year 2024

WFA

WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their…
Read more about "Nominations open for WFA Global Marketer of the Year 2024"
17 July 2024

EU AI Act

WFA

WFA has developed a briefing on the EU AI Act, outlining the key provisions and potential implications for advertisers

Read more about "EU AI Act"
Event reports
15 July 2024

CreativityMarketing technologyAIMarketing technologyData-driven marketingMarketing technology

Differentiating skills in the AI era

Laura Forcetti

Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…
Read more about "Differentiating skills in the AI era"
Videos & webinars
12 July 2024

Creativity

Knowledge spotlight: Creating persona-driven content

WFA

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Read more about "Knowledge spotlight: Creating persona-driven content"
Videos & webinars
11 July 2024

Creativity

Knowledge spotlight: Rooting creativity in culture

WFA

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Read more about "Knowledge spotlight: Rooting creativity in culture"
Videos & webinars
10 July 2024

Digital policyMarketing technologyAIMarketing technologyMarketing technology

Spotlight: Uncovering agency use of generative AI

Gabrielle Robitaille

A deep dive into how media and creative agencies are using generative AI, and what this means for brands.

Read more about "Spotlight: Uncovering agency use of generative AI"
10 July 2024

In-House Forum names new chair from Unilever

WFA

Shannon Kalkstein, Global Head of U-Studio and UniAdapt at Unilever, has been named as the new chair of the WFA’s In-House…
Read more about "In-House Forum names new chair from Unilever"
Benchmarks & surveys
5 July 2024

Organisation & structure

Benchmark: Global and local brand consistency

WFA

WFA member benchmark on centralising marketing assets and resources into a singular platform

Read more about "Benchmark: Global and local brand consistency"
Opinions
4 July 2024

Digital policyMarketing technologyAIMarketing technologyMarketing technology

This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars

Gabrielle Robitaille

In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
Read more about "This month in AI: brands highlight AI gains, Meta and Adobe back track on policy changes, AI ad fraud and TikTok avatars"
Videos & webinars
4 July 2024

CreativityBrand purpose

Knowledge spotlight: Creative mindset 101

WFA

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Read more about "Knowledge spotlight: Creative mindset 101"
Videos & webinars
2 July 2024

Agency remuneration & contracts

Spotlight: A Mid-Year Agency Roundup - Beyond the Surface

WFA

In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the…
Read more about "Spotlight: A Mid-Year Agency Roundup - Beyond the Surface"
Event reports
1 July 2024

Insight Forum Overview (June 2024)

WFA

Overview of the Insight Forum held remotely, 27^th June 2024

Read more about "Insight Forum Overview (June 2024)"