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WFA hosts "Effective Consumer Engagement" conference in Mumbai (05/03/2008)

WFA launches Digital Network: a reflection of member priorities for 2008 (29/02/2008)

Arbitron and Nielsen terminate "Project Apollo" (26/02/2008)

US Marketers claim TV ads less effective than 2yrs ago (21/02/2008)

Branded entertainment marketing sector set for robust growth in 2008 (15/02/2008)

Nielsen report shows "primetime" emerging for online video (15/02/2008)

Canada: Children's food advertising initiative (12/02/2008)

UK: Online measurement set to follow BARB style TV model (12/02/2008)

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