Spanish ban on advertising on public TV (10/08/2009)
WFA research shows insight into global audience measurement (31/07/2009)
Contagious: "The rise of own brands" (31/07/2009)
Bing to power Yahoo! as part of global search deal (31/07/2009)
BRICs well-placed for economic recovery (28/07/2009)
WFA hosts "Effective Consumer Engagement" conference in Mumbai
Date: 05/03/2008
On March 5th, WFA co-hosted (together with the Indian Society of Advertisers - ISA) the 2008 Global Advertiser Conference entitled "Effective Consumer Engagement" in Mumbai, India. The event was attended by marketers from around the globe, as well as representatives from the local advertiser community.
Press coverage from the event can be found in our Press section. A selection of photos from the WFA/ISA conference and WFA AGM and Board meetings are also available.
WFA Members can download the key take-outs from the Board and Conference below (password required).
For more information please contact [email protected]
Highlights and presentations from the event:
Chief Guest inaugural speech:
"Role of Intuition in Consumer Engagement"
R Gopalkrishnan, Executive Director, Tata Sons
Keynote Address:
"The Changing Face of Consumer Expectations"
Keith Pardy, Senior VP Nokia Strategic Marketing
Session1: Engaging the consumer
"Creating a Culture of Brand Engagement"
Grace Molenaar. Global Brand Engagement, Vodafone
"Awards and Business Building Advertising - hand in hand"
Prasoon Joshi, Chairman and Regional Creative Director, South & South Asia, McCann Erickson
"Engaging the Consumer 360°"
Jon Wilkins, Co-Founder, Naked Communications
Session 2: Consumer Engagement and Accountability
"Engagement Driven By Consumer Insight... and Beyond"
Gunjan Srivastava, Sr Director - Marketing, Philips Consumer Lifestyle
"Consumer-Centric Holistic Measurement"
Stephan Loerke, Managing Director, World Federation of Advertisers
"Measuring Marketing ROI"
Steve Simpson, Head, Group M Business Science
Session3: Earning the Right to Engage
"With Engagement Comes Responsibility"
Julie Howden, Nutrition and Public Affairs Senior Advisor, Kellogg Asia
Valedictory Address:
"Synergising Rational and Emotional Consumer Brand Benefit with Social Benefit"
Doug Baillie, CEO, Hindustan Unilever Ltd.
Documents:
WFA 08 Board & Conf Key take outs.pdf
