Spanish ban on advertising on public TV (10/08/2009)
WFA research shows insight into global audience measurement (31/07/2009)
Contagious: "The rise of own brands" (31/07/2009)
Bing to power Yahoo! as part of global search deal (31/07/2009)
BRICs well-placed for economic recovery (28/07/2009)
Contagious: "The rise of own brands"
Date: 31/07/2009
Private label brands are growing exponentially as cash-scrapped consumers shop around for the best bargains. So how do they sack up against branded products? And should FMCG marketers be worried?
This article by Contagious Magazine looks at the widespread use of own label brands by large global retailers and the impact this having on global brands in current economic conditions.
WFA members can login to download the full .pdf below.
_______________________________________
WFA has partnered with Contagious to deliver members with insights on the digital world. Contagious is an intelligence resource for the global marketing community focusing on non-traditional media, unconventional brand communication ideas and emerging technologies.
If you are interested in learning more about how Contagious can help you and your team, please contact Robert Dreblow.
Documents:
Own Brands.pdf
