Spanish ban on advertising on public TV (10/08/2009)
WFA research shows insight into global audience measurement (31/07/2009)
Contagious: "The rise of own brands" (31/07/2009)
Bing to power Yahoo! as part of global search deal (31/07/2009)
BRICs well-placed for economic recovery (28/07/2009)
German Federal government publishes action plan on nutrition and physical activity
Date: 26/06/2008
Yesterday, the German Ministry of Health published a national action plan on nutrition and health entitled "In Shape: Germany's initiative for healthy nutrition and physical activity". The action plan (document available below) introduces a number of national education measures regarding health and nutrition and, on advertising, states:
"The federal government will, together with economic sectors, establish which additional rules should be aimed for, which could be set down in a code of conduct. In this context, one of the aims will be to achieve a renunciation ('verzicht') of advertising directed at children under 12 years. For older children and youths, the federal government will set out standards for advertising in a framework document to be drafted in cooperation with economic operators and the Deutsche Werberat [the German self-regulatory organisation]"
The Action Plan also states:
- "All media should be covered by the above strategy, including mobile phone and internet marketing."
- "The fashion industry can contribute to teaching children healthy eating habits through self regulatory measures which will prevent the use of "obviously anorexic models" in their advertising."
- "The government will engage with the games industry to encourage the development of computer games which will involve physical activity elements."
[Information partly sourced from the Advertising Education Forum]
Some news coverage can be viewed here:
http://afp.google.com/article/ALeqM5hNdRDlD6pVKteq-TmkVCw9zdRamw
WFA has communicated some strategic considerations in light of these developments to members of the Responsible Advertising and Children Programme. For more information please contact Will Gilroy: [email protected]
Documents:
Aktionsplan_Ernaehrung_Bewegung.pdf
