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German government to discuss food advertising restrictions
Date: 18/06/2008
As part of the German National Plan on Nutrition and Physical Activity (reflecting the EU's White Paper), the German government will discuss restrictions to food advertising as part of the national response to the WHO Global Strategy on Diet, Physical Activity and Health, May 2004. The initiative comes from the Ministers for Health, Ulla Schmidt (SPD), and Food, Agriculture and Consumer Protection, Horst Seehofer (CSU).
The proposal, to be discussed in the German cabinet next Wednesday, is for self-regulatory guidelines rather than statutory legislation. The draft guidelines propose no advertising of all foods to children under 12 years and a code of conduct to govern all advertising of foods to children aged 12 to 18 years. The code would be governed by the self-regulatory body, the Deutscher Werberat (DW).
WFA's national association member, Organisation Werbungtreibende im Markenverband (OMW) and the advertising tripartite, Zentralverband der DeutschenWerbewirtschaft (ZAW) are actively engaged with government on the issue in the lead up to Wednesday's discussions.
For more information please contact Will Gilroy: [email protected]
