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Global sports market to be worth $141 billion by 2012
Date: 19/06/2008
Spending related to large sporting events, such as the Olympic Games and the World Cup, will boost revenue in the global sports market by 37 per cent over the next five years to almost $141 billion, according to a report by consulting firm, Pricewaterhouse Coopers (PwC).
The report said that growing broadcast rights deals, mobile and Internet spending will help drive an expected compound annual growth rate of 6.5 per cent from 2008 through 2012.
The strongest growth will be seen in the Europe, Middle East and Africa, Latin America and Asia Pacific regions, all of which are expected to see annual growth of between 6.5 and 7.1 pre cent. In the US and Canadian markets, this is predicted to be 6.1 and 5.7 per cent respectively.
In Olympic years, PwC predicts that global revenue growth will hit 11.4 per cent in 2008, 11.2 per cent in 2010 and 9.9 per cent in 2012, compared with growth of 0.4 percent and 0.3 percent in 2009 and 2011, respectively.
Television rights fees for the next three Olympic Games are expected to be worth $2.91 billion in the US alone, the report said.
The US will continue to account for the largest portion of sports revenue, hitting $69.1 billion in 2012, compared with $46.9 billion in Europe, Middle East and Africa. Revenue in Asia Pacific, Latin America and Canada are expected to reach $19.4 billion, $3.9 billion and 1.3 billion, respectively.
Source: SportBusiness.com
WFA Comment: These figures from PwC broadly reflect results from a recent investment survey of members of the WFA's Sponsorship Taskforce and sports sponsorship investment estimates provided to the WFA by International Marketing Reports (IMR). Both of these documents are available to WFA members by contacting Robert Dreblow [email protected]
