WHO to tackle harmful use of alcohol

Date: 26/05/2008

The World Health Organisation (WHO) is set to draw up a global strategy to tackle youth binge drinking and other forms of harmful alcohol consumption blamed for 2.3 million deaths a year, officials said on Thursday.

"The harmful use of alcohol causes serious public health problems," said Dr. Ala Alwan, WHO assistant director-general for non-communicable diseases and mental health.

The health ministers said the WHO strategy to reduce harmful use of alcohol should be "based on all available evidence and existing best practices...taking into account different national, religious and cultural contexts."

The blueprint, to be presented in two years, should include a set of recommended national measures for states. These could cover guidance on the marketing, pricing, and distribution of alcoholic drinks and public awareness campaigns.

In 2003, WHO clinched the first global public health treaty which targeted tobacco through stronger warnings on cigarette packages and limits on advertising and sponsorship. A year later it declared war on poor diets blamed for rising obesity.

Alcohol causes 2.3 million premature deaths worldwide each year, accounting for 3.7 percent of global mortality, WHO says. Harmful drinking is also linked to traffic accidents, suicides, crime, violence, unemployment and absenteeism.

After tobacco and blood pressure it is the third-leading health risk factor for people in industrial countries to develop cardiovascular diseases, cirrhosis of the liver and cancers.

"Drinking to intoxication and heavy episodic drinking are frequent among adolescents and young adults, and the negative impact of alcohol use is greater in younger age groups of both sexes," the WHO said.

The number of people admitted to hospitals in England with alcohol-related illnesses has doubled in the last decade, figures released on Thursday showed.

France is considering a ban on happy hours in bars and on the sale of bottles of strong liquor in nightclubs to help curb binge drinking among youth.

French Health Minister Roselyne Bachelot-Narquin said on Tuesday alcohol consumption continued to drop in her country but that dangerous binge drinking had emerged.

Health activists, including the Global Alcohol Policy Alliance, welcomed WHO taking the lead in reducing harm from alcohol and said its work should be free of industry influence.

The Global Alcohol Producers Group, whose 16 members include Bacardi-Martini, Constellation Brands, the world's largest alcoholic drinks group Diageo, Dutch brewer Heineken International, and Pernod-Ricard, said that the WHO resolution was "balanced and constructive".

The group is committed to working with WHO in "reducing irresponsible and inappropriate consumption," it said.

Source: Reuters

WFA liaises closely with the WHO on all matters concerning global marketers in an effort to ensure that its members' endeavours to promote responsibility are communicated to all stakeholders. For more information please contact Malte: [email protected]


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