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New Zealand: TV stations unveil voluntary restrictions on food advertising
Date: 22/05/2008
New Zealand television channels have accelerated self-regulation of "unhealthy" food advertising in tandem with manufacturers. The Television Broadcasters Council has unveiled details of new restrictions that will come into effect from July 1.
Commercials for "unhealthy" food and drinks will be banned during TV 'zones' for children aged between five and 13, currently defined by broadcasters as:
TV2, Monday-Friday 7-8.35am, 3.30-5pm, Saturday 7-10am. TV3 Monday-Friday 3-4.30pm, Saturday 7-9am. Maori Television Monday-Friday 4.30-6pm, Saturday 5-6pm.
The judgement about what constitutes an "unhealthy" food and whether a commercial for such products can be aired during the kids' zones will be made by the Television Commercial Approvals Bureau or a nutrition consultant.
Health lobbyists, however, are unconvinced by self-regulation, arguing that many children watch TV beyond the specified hours and that restrictions should go much further.
TV bosses have already warned the government that the proposed Public Health Bill to ban all junk food ads would cost around NZ$36 million ($27.6m; €17.8m; £14.1m) in lost revenues.
Source: WARC
WFA is co-ordinating sharing of best practice information with the Food Information Group, led by ANZA chairman Jeremy Irwin. Members of the Responsible Advertising and Children programme will be kept up to date on all relevant developments.
