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International Council to promote advertising self-regulation launched
Date: 19/05/2008
The European Advertising Standards Alliance (EASA) has launched an International Council, which was set up to encourage worldwide exchange of self-regulation best practice.
The announcement came at the EASA's Annual General Meeting in Madrid.
Jean-Pierre Teyssier, Chairman of EASA, said: "There has been an increasing need to push forward a global vision in response to a rapidly growing international advertising market, partly made possible due to the internet and other technological advances.This has now been made possible thanks to our non-European corresponding members."
The meeting was attended by 15 representatives of several European and non-European self-regulatory organisations as well as some key industry representatives. It reviewed the considerable self-regulatory developments in a number of non-European markets such as Australia, New Zealand, South Africa, Brazil and Mexico and reviewed the necessary tools and mechanisms to further drive effective self-regulation.
Stephan Loerke, managing director at the World Federation of Advertisers (WFA) highlighted that "with globalisation, cross-border digital communications and the scale of ad spend growth in emerging markets, the marketing industry needs to ensure that effective advertising self-regulation has global coverage". He added that the establishment of EASA's International Council is critical in spreading best practice, ensuring that advertising standards are both robust and coherent from market to market for the benefit of industry and consumers worldwide.
